Kayla Fisher’s first memories of Sarasota are sand dollar hunting with her dad on Siesta Key and biking the Pinecraft neighborhood, where her grandparents once lived. Year by year, the sand collected in her shoes. So when Fisher moved her mobile coffee trailer south from Pennsylvania last October, she didn’t agonize over the destination. The Houston Run Hitch draws an eclectic bunch of locals and tourists, equally at home. Fisher will attest that it’s unfolded just as she imagined—only better.

The stylish trailer, a green hand-drawn horse galloping across its side, occupies a gravel lot in—yes—Pinecraft, surrounded by modest homes, string lights stretching to a wide oak. Busy afternoons fill pastel café tables with fitness regulars snapping pitaya bowls, young parents wrangling smoothies and strollers and Amish community members perusing matcha options. “My vision was to be somewhere like this,” says Fisher, now twenty-five. “Sarasota is such an up-and-coming area that I knew it was going to take off.” This entrepreneurial mindset began in Gap, Pennsylvania, at the Fisher family’s western-themed cafe, The Houston, where she worked as a barista and learned the business from her parents, Steve and Ruth. In 2024, the Houston-Run Hitch launched as its mobile extension, until the youngest Fisher branched out. Now it’s “a family affair”: her parents co-own from up north, handling business and legal, while Fisher focuses on her passion. “I get to have fun and brainstorm and come up with pretty little drinks,” she says. Those drinks carry family fingerprints: the brown sugar bronco latte featuring her dad’s tapped New York maple syrup, the salty stallion her mom’s caramel sauce. Meanwhile, older sister Veronica runs Instagram. Fisher’s right about pretty. The menu dazzles in vivid color, from a Strawberry Pop-Tart latte topped with rainbow sprinkles to blue spirulina bowls heaped with bananas, coconut and granola. Smoothies are swirled: Lido lagoon blueberry blue; coco loco mango yellow. Berry bliss riffs on the Haley Bieber drink craze, with optional wellness boosters like collagen and hyaluronic acid. Fisher prioritizes fresh, locally sourced—and cute. With seven employees and hiring underway, the operation shows no signs of slowing. “Some days we feel like we’re bursting at the seams in our little pink trailer,” Fisher admits. Expansion looms: a pop-up cart for events and markets, possibly a second trailer or brick-and-mortar. The goal, she’s clear, is to “put roots down and grow those connections with people who will be here year-round—that means everything.” The local Amish community accounts for nearly 15% of customers. “It’s been cool to open their eyes to new things,” Fisher says. Beyond Pinecraft, social media comprises the Hitch’s bread-n-butter, drawing visitors via TikTok or Insta who “come because they saw a video on their For You page.” Proof is in the proliferation of selfies and merch sales. “We’ve been blown away by how much support is around us,” Fisher says. “It’s an honor to be here. I can’t wait to serve a lot more coffee.”